Services and solutions for the cable and wire rope industry
Innovation. Experience. Products.
Since 1964
consistent as a family business
Zufriedene Kunden
mit über 5000 erfolgreichen Projekten
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We carry our own trade & delivery assortment.
We offer:
Trade, Service & Production and see ourselves as a partner for industry and trade. Together with our worldwide partner companies, we develop innovative solutions for a wide range of applications. Our focus is on the international cable- and wire rope industry Together with our worldwide partner companies, we develop innovative solutions for a wide range of applications.
REVIEW OF THE BEGINNING
What memories do you have of the founding of emuco and the first years of the company?
KLAUS HAUPRICHT: Of course, I only know the story told by my brother and long-time business partner Günter.
long-time business partner Günter. Ernst Müller founded the company in 1964.
5 years, Günter quickly joined the company and the two worked together successfully for a long time.
My own connection to the company began around 1986.
at the Cologne University of Applied Sciences, the company founder Ernst Müller fell seriously ill.
In consultation with Günter, we decided together that I would drop out of my studies and join the company immediately.
join the company immediately. First as an employee, later as a partner. I have never regretted this decision
What were the biggest challenges at the beginning and how did you overcome them?
KLAUS HAUPRICHT:The initial challenges were that I had little knowledge of the products and the industry.
knowledge of the products and the industry. It required a rapid acquisition of specialist knowledge.
I was thrown in at the deep end and started actively visiting customers. This was different back then
different to today, as customer visits were often made without fixed appointments. My specialization
was the company Coroplast, which produced adhesive tapes, plastic-insulated cables and, at the time, profiles and hoses.
as well as profiles and hoses at the time.
PERSONAL REFLECTION
What does it mean to you personally to celebrate emuco’s 60th anniversary?
KLAUS HAUPRICHT: I am extremely proud of the success, especially because I have been closely
with the company for 38 years now. It fills me with pride to see how we have managed to make the transformation
from a pure commercial agency to a trading company with its own production and warehouse.
and our own warehouse.
Over the years, I have seen many companies come and go, and I am particularly pleased
that we are still well positioned and successful after 60 years.
DEVELOPMENT OF THE COMPANY
What milestones has emuco reached on the way to its 60th anniversary and how has the company changed over the years, particularly in terms of products, services and market presence?
GÜNTER HAUPRICHT: As already mentioned, emuco started out purely as a commercial agency. Over the
Klaus and I have transformed the company over the decades: away from pure commercial agency and towards
to intermediate trade (drop shipments), our own warehouse and finally our own production.
The focus was always on the European cable and wire rope industry.
SECRETS OF OUR SUCCESS
What factors would you consider to be key to emuco’s success and were there any particular strategies or decisions that were particularly important to the company’s growth?
KLAUS HAUPRICHT: A decisive step in setting the course for the growth and reorganization of our
company was Günter’s connection to our former business partner and later consultant and friend, Himel
and later consultant and friend, Himel Gupta, a cable engineer and designer. Through
his suggestions, we were motivated to become actively involved in the Asian market, especially in India, China
and partly Thailand and other regions.
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